{"title":"Private Collection","description":"\u003cp\u003e\u003cstrong\u003eThe Art of Everyday Haircare, Refined.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDiscover the \u003cstrong\u003eKovari Private Collection\u003c\/strong\u003e - a curated edit of luxury hair and scalp essentials, bringing a more considered touch to wash day and every day in between.\u003c\/p\u003e\n\u003cp\u003eCleanse with care using our \u003cstrong\u003eSensitive Scalp Shampoo\u003c\/strong\u003e, soften and condition the lengths with our \u003cstrong\u003eMoisturising Conditioner\u003c\/strong\u003e, and make room for targeted scalp care with our \u003cstrong\u003eScalp Care Exfoliating Serum\u003c\/strong\u003e. Between washes, reach for the \u003cstrong\u003eQuick Refresh Dry Shampoo Spray\u003c\/strong\u003e to refresh your roots before your next moment.\u003c\/p\u003e\n\u003cp\u003eBeautifully presented in signature cream and gold, the collection brings together purposeful care and understated elegance. Choose your individual essentials or build a ritual around what your hair needs, from scalp exfoliation and cleansing to conditioning and refreshing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsidered care. Beautifully presented. The luxury is in the ritual.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"instant-veil-dry-shampoo-spray","title":"Quick Refresh Dry Shampoo Spray","description":"\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eThe finishing touch between wash days.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eFor mornings that move quickly and plans that arrive unexpectedly, discover \u003cstrong\u003eKovari Instant Veil\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThis non-aerosol dry shampoo delivers an oil-absorbing formula in a fine mist. Applied to dry roots, it helps refresh oily-looking hair without a full wash, bringing a more voluminous appearance to your between-wash routine. A floral fragrance with a soft cedarwood background completes the experience. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003ePart of the \u003cstrong\u003eKovari Private Collection\u003c\/strong\u003e, Instant Veil is the piece you reach for when your next moment cannot wait for wash day.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eRefresh the roots. Return to your day.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":59049068069212,"sku":"243842","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/0347\/4012\/files\/Private_Collection_-_Quick_Refresh_Dry_Shampoo_Spray.png?v=1789495153"},{"product_id":"pure-balance-sensitive-scalp-shampoo","title":"Sensitive Scalp Shampoo","description":"\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eA more considered cleanse.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eMeet \u003cstrong\u003eKovari Pure Balance\u003c\/strong\u003e - the cleansing step in your Private Collection ritual.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eDeveloped for dry and sensitive scalps, this shampoo combines cleansing ingredients with betaine, hydrolysed wheat protein and botanical extracts, including plum and linden flower. Its lightly fragranced formula brings white-floral, aquatic and red-fruit notes to the experience. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003ePure Balance belongs to those everyday moments that deserve more attention: warm water, an unhurried cleanse and time set aside for yourself.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eFollow with Soft Remedy to complete the pairing, or introduce Root Renewal before washing when your routine calls for a separate exfoliating step.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eBegin with care. Continue with confidence.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":59049073213788,"sku":"243846","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/0347\/4012\/files\/Private_Collection_-_Sensitive_Scalp_Shampoo.png?v=1789495084"},{"product_id":"root-renewal-exfoliating-scalp-serum","title":"Scalp Care Exfoliating Serum","description":"\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eA fresh beginning, at the roots.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eGive your scalp its own moment of care with \u003cstrong\u003eKovari Root Renewal\u003c\/strong\u003e - a targeted exfoliating serum for your wash-day ritual.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eLactic acid helps exfoliate the scalp surface and loosen product build-up, while sodium hyaluronate provides lightweight hydration. The fragrance-free formula offers a focused treatment step before washing, rather than another product to leave on throughout the day. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWithin the \u003cstrong\u003eKovari Private Collection\u003c\/strong\u003e, Root Renewal is the invitation to begin again. Take a few unhurried minutes before your cleanse, then continue with the rest of your routine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThe ritual starts at the scalp.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":59049123971420,"sku":"243853","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/0347\/4012\/files\/Private_Collection_-_Scalp_Care_Exfoliating_Serum.png?v=1789495042"},{"product_id":"soft-remedy-moisturising-conditioner","title":"Moisturising Conditioner","description":"\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eSoftness, with intention.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eBring a more considered touch to wash day with \u003cstrong\u003eKovari Soft Remedy\u003c\/strong\u003e - a moisturising conditioner for lengths that need softness and care.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eFormulated with argan oil, hydrolysed wheat protein, aloe leaf juice and coconut oil, it helps condition dry ends and improve the feel of rough, difficult-to-manage hair. The result is a smoother, softer foundation for your next style. Its fragrance brings together fruit notes and warm woods. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003ePart of the \u003cstrong\u003eKovari Private Collection\u003c\/strong\u003e, Soft Remedy makes room for a quieter kind of luxury: a few moments devoted to your hair, with no elaborate routine required.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eYour wash-day moment of softness.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":59049160245596,"sku":"243855","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/0347\/4012\/files\/Private_Collection_-_Moisturising_Conditioner.png?v=1789494978"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/0347\/4012\/collections\/Kovari_-_Private_collection.png?v=1789485142","url":"https:\/\/kovari.co.uk\/collections\/private-collection.oembed","provider":"KOVARI","version":"1.0","type":"link"}